A/B testing

Cleanly implemented tests that help you decide what to keep, change or remove.

Test designand sample size planning
Implementation withoutflicker or layout shift
QA acrossdevices and themes
The work behind the service

Experimentation that respects how Shopify actually works.

A test is only useful when the implementation is clean, the audience is understood and the result can be trusted. We handle the technical details so the decision is about the experience—not broken tracking.

01

Storefront experiments

Test product-page structure, merchandising, navigation, cart behaviour and campaign landing experiences.

02

Safe rollout

Control exposure, prevent flicker and check the experience across mobile, desktop, themes and browsers.

03

A decision you can use

Every test ends with a clear recommendation: ship it, iterate, or stop investing in the idea.